Five Ways to use Video in your Marketing
We have all witnessed the growth of video across marketing! It’s happening! Social media feeds are filled with short (and sometimes long) video content for us to peruse upon, websites are playing host to video content and millions of videos are shared across devices every day.
SOME KEY VIDEO STATS
- 73% of consumers are more likely to make a purchase after watching a video.
- Mobile video consumption grows by 100% every year.
- 56% of all videos published in the last year are less than 2 minutes long.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- So how do you jump on board and join the ride? You know you should be using video content in your marketing but are not quite sure how to best execute video for your business. Here’s a few ideas to get you started: –
1. CREATE A WELCOME VIDEO FOR YOUR HOMEPAGE
Your website is your chance to make a great first impression. A welcome video can help you achieve that. Use this opportunity to let visitors know who you are, what you do, and the value of your product or service to the customer.
Your welcome video is a connection with you and makes your business real. You should carefully consider your target market and make sure your message reaches your customer base. You can also use video to talk about your values and help people move through the sales process or call to action to contact you. A welcome video can say in 1 minute what might take two pages of text to communicate!
The welcome video can also be repurposed across social media and other platforms!
2. INFORMATIONAL PRODUCT VIDEOS
There is no better way to show your customers why they need your products or services than by highlighting its value in a short video. Show people why your products are different, point out your unique selling point, talk about your great service and show people how to get the most out of using your products and services.
These videos help people connect, show your brand personality and create the need for what you are offering!
3. VIDEO EMAILS
With most people’s inboxes these days being crammed full of marketing material, you want your email to be the one that is opened and engaged with over the competition. How can you quickly get your message across? A short video in your email will help you stand out from the crowd, is easily viewed, and will leave an impression on your customers. A video message is personalised and creates an instant connection, but make sure you get straight to the point. People are time poor and even a video that takes too long to capture the attention of the customer will be clicked off before you know it. Make sure your video tells the customer how to take the next steps to connect with you.
4. SCREEN RECORDINGS
If you offer software, an app, or other digital service, recording your screen while you navigate your product can be invaluable to prospective customers. A library of common actions, troubleshooting, and feature highlights can improve your customer satisfaction and increase the use of your product. These screen recordings are also a great resource for your customer service teams; a quick and easy-to-access database to redirect customers to so they can visually see the support actions required, rather than receiving text instructions or trying to follow them over the phone.
5. “TIP OF THE DAY” STYLE VIDEOS
Keep your business in the minds of your customers by providing them with valuable information they can utilise. Helpful tip videos can cover a wide variety of topics, most likely they would relate to your business, product, or even industry, however they could even offer advice outside of those areas to show your wider knowledge. What makes these videos so important is that you’re establishing yourself as an expert in your industry.
Creating videos for your business is a simple and effective way to reach new customers, keep them informed and connected with you. Make sure your videos always serve a purpose, whether it is answering a product question, providing an insight into your business, or highlighting features, it is important that the videos add value to your brand.
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