Client Case Studies

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Qld Organics is Queensland’s leading producer of quality fertilisers and soil conditioners for lawns, gardens and farms. In 2013, brothers-in-law and co-directors of Qld Organics, Neil Petersen and Brad Smith, contacted Garnish Marketing in search of a long-term marketing plan for their business, design concepts and in particular looking at a launch campaign for a brand new product they were producing and bringing to the market later that same year. Neil Petersen said, “Garnish not only fully understood our requirements, but fully presented these and possible solutions in their brief and proposal – considerably lacking in the ‘pro forma’ proposals from other Agencies.

 

 

Increase in website visitors, Organic SEO results, Facebook and positive feedback at tradeshows have been just some of the significant changes we have seen at QLD Organics since engaging Garnish Marketing.

Challenges
Qld Organics were looking for a marketing company to take on the challenge of helping to maintain their market share of home gardeners by keeping them engaged, whilst also working on sourcing new accounts with larger stores and direct work with Queensland growers. This would mean heading up an annual marketing schedule, innovative design work, as well as website and social media work

 

Results
Garnish Marketing has had particular success with Qld Organics in social media. After the Qld Organics facebook was designed and launched liker numbers have grown daily and we have run some very successful competitions, each almost doubling the page followers overnight. Great exposure for Qld Organics! Another successful strategy was the introduction and launch of the Qld Organics monthly gardening guide, these were designed and produced as two separate versions, for print and email, and are now produced each month with minimal time and ease of process.
The overall outcome Qld Organics say is that, “Garnish Marketing has been instrumental in driving all marketing outcomes within our business. Increase in website visitors, organic SEO results, facebook and positive feedback at tradeshows have been just some of the significant changes we have seen at Qld Organics since engaging Garnish Marketing. We find all of the team at Garnish to be thorough, efficient, knowledgeable, encouraging and innovative.”

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