Marel is the leading global provider of advanced equipment and systems for the food processing industry. Marel Oceania is the regional arm of the Global Company Marel Pty Ltd and provides solutions to the fish, meat and poultry industries in Australia and New Zealand.
The trust we have in Garnish to produce the very best marketing information and support for Marel in Oceania is the reason why our relationship works so well and achieves the results we are looking for
Challenges
Working within a large but very niche industry, Marel needed a marketing company that were willing to embrace the world of food processing, understand what it involves, as well as look at how the company was going to increase its market share in Australia and New Zealand with new and innovative marketing ideas. A large part of the task was to look at advertising opportunities in the region and work within the company budget to maximise spend and get the most from their advertising dollar. Operations Manager of Marel Oceania, Jonathan Rankin says, “Using Garnish Marketing to co-ordinate our annual advertising plan has been invaluable. We simply don’t have to worry about advertising deadlines, quality design or communication with the publications themselves, Garnish take care of it all. “
Results
Jonathan Rankin by his own admission knows that the team at Marel are extremely busy on a daily basis and don’t often have time to consider where marketing activity is going to fit in to their day. He states that, “Garnish Marketing has been both persistent and patient in their approach. We know it is often difficult to extract information from a team of people who have a million and one other things to do in a day. The trust we have in Garnish to produce the very best marketing information and support for Marel in Oceania is the reason why our relationship works so well and achieves the results we are looking for”.
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