Client Case Studies

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Astec Australia represents a number of Astec INC Companies. They specialise in the design and engineering, manufacture and maintenance of a range of asphalt, aggregate and mining equipment used to build and restore the world’s infrastructure. Astec sells and services asphalt plants as well as mobile screening, crushing, earth and road construction equipment.

 

It is great to have one source for our marketing needs. Garnish Marketing is good to work with. They are gaining very good knowledge of our business, and that is something to be valued…

Challenges
Dealing with constant change in the mining industry Astec Australia were looking for a marketing company to take on the challenge of heading up their advertising schedule, design work, as well as website and social media work as required.
A challenge for Astec was getting the sales team involved in marketing and encouraging input in to advertising. Astec feel Garnish have been very suggestive to bring things along, assist in motivating the sales team and helping them to understand the importance of the marketing strategy alongside what they do.

 

Results
After three years of working together Garnish fully understand what is a complex and very niche industry. The overall outcome Astec say is that “it is great to have one source for our marketing needs. Garnish marketing is good to work with. They are gaining very good knowledge of our business, and that is something to be valued. I am happy to see that we now have an account manager for our enquiries, so that we have one central contact. This model works really well for us”.

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