Marketing Trends for 2016
Is your marketing ready for 2016?
Here we are heading towards the end of another year! Is your marketing strategy for 2016 ready to go? When thinking about the year ahead it is important to look at your past marketing efforts, evaluate and measure what worked, what didn’t, which activities achieved the results you wanted and which you would like to improve upon.
Much of the above can be measured internally, using sales statistics and data, however, you also need to consider external forces that may have affected your marketing. Changes and updates in technology for example, shifts in communication methods, as well as any changes in your industry sector, can all effect your marketing outcomes. Let’s look at the marketing trends to watch and plan for in 2016 that will have an impact on your future marketing.
Mobile technology is fast becoming the centre of marketing. From iPhones to smartphones, tablets to wearable gadgets, the evolution of mobile devices is one of the prime factors influencing the marketing world. When considering your digital marketing think about things such as, is your website mobile responsive? Does your message work well on a small screen?
Transparency is key. Currently, customers are seeking more engagement from companies they buy from and there are many platforms to do this. This trend will continue with customers becoming more demanding in their expectation of transparency.
The need for good content will not slow down! Content, particularly visual content, will lead the online marketing world, evolving into various forms. This will change conventional marketing models and mean that consistency in messaging across all platforms is more important than ever.
User-generated content is increasing. From online reviews, to social media posts and blogs, this means there will be a strong need for companies to create a positive impact on their consumers as they will essentially be the ones doing the marketing!
Social media will become the next internet. Social media is fast becoming an integral part of broader marketing for most industries. As the impact of social media grows stronger, many companies will fully transition their marketing efforts to social channels.
Service AND innovation is crucial. For years, service companies have aimed to create a happy customer and look forward to a contract renewal, whereas product companies have thrived on innovation. However, looking ahead, customer satisfaction and retention will not be enough. Companies need to innovate more efficiently to create more value for their customers. Great service will never go out of style, however, think about the manufacturing industry as an example, customers are expecting innovation, latest models, updated machinery, new features etc…. more than ever before and these consumer demands will create loyalty if you can stay ahead of the game.
Personalised, data-driven marketing will become more refined. There is a difference between data-driven marketing and intrusive marketing. The difference between these two formats will become even more prominent in future. Marketers who focus on relationship building will be rewarded, while intruders will be shut out. Think about email marketing for example, when these were a new idea people wanted to receive them, were keen to sign up for as many newsletters as they could. However, now when a high percentage of companies send out emails – only those that are respected, have a relationship with their customers and contain valuable content will be opened.
Garnish Marketing believe that planning is crucial to success. Marketing needs to be carefully considered and without a plan, marketing will become disjointed and often costly. The team at Garnish Marketing have marketing and planning experience spanning over 20 years in many industries. The last five years have seen Garnish become the preferred outsourced marketing company in the manufacturing and distribution industries.
Garnish Marketing is a resource you can rely on to take care of your Strategic Sales and Marketing Plan for 2016 and beyond.
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