You have just a few seconds to impress a potential client, which is why if you are going to spend any money on developing your marketing material you'll need to make sure that what you are saying "speaks" to your target market in the most effective way.

Garnish offers a full copy writing service where we will delve into "who" your target market actually are, what you are selling, we will look at your USP and ensure that what we write is attracting your target market in the most effective way.

You would not speak to a business the same way you would speak to a local resident. In the same way that you would not market to an elderly person the same way you would try to attract a teenager.

Think about your copy before you just send out your marketing, whether the marketing is in a brochure format, sales letter, e-mail campaign or even through your website. What you say needs to be consistent throughout your campaign.

A few simple tips for writing effective copy would be:

• Keep it simple - do not overload the client with info

• Be clear - use words that the majority of people will understand

• Sell yourself

• Make sure you mention your USP.

• Make sure you have some sort of call to action (write info about Call to action and give examples) create link here.

Call to action

What is a call to action?

Basically it is the reason that a new potential client will contact you. You are calling your target market to "action" the marketing message you are sending out. This may be in a few different formats.

Discount vouchers (although this is not always the best way to attract new loyal clients - it can just say "we're cheap!")

Example: Two for One offers, Free item with every purchase. Etc (these offers come directly out of your bottom line and affect your GP)

Added Value statements - this is actually telling the potential client what they will get from you that perhaps your competitor doesn't offer.

Example: Gold standard warranty with every purchase over $50.00 (you may already offer this as STD but promoting it in this way makes you sound as though you are offering more)

Limited time offers - Example: Come in before the 31^st July to receive your bonus points/prize/gift/discount.

Points system /membership call up - Example: Come in to our store to sign up for your membership card (limited numbers apply)

You can see that all of these promotions offer "something" to entice the potential client to action your marketing message and choose your company to purchase from over your competitors.

Garnish Marketing can help you create a campaign that has a call to action that suits your business and works in with your KPI's and benchmarks.

Who Writes for Garnish Marketing?

We have dedicated marketing consultants working with Garnish Marketing who all have vast amounts of experience selling and writing about small and medium sized businesses. We also use the services of a renowned journalist (Jo Hegerty) to assist us with setting up all of our press releases, this is so we can ensure that your press release gets noticed and gets chosen. 

When you choose to use Garnish Marketing to write your copy - you are choosing to increase your sales, to expose your busniess and to grow your brand.

If you have a product or service you want to expose - why not let us scrutinise your marketing and see if we can freshen up your image. Sometimes it only takes a few minor changes to make some major impact.