For some FREE exposure there is nothing like a well written Press Release / Media Release. The media pick up press releases all the time and turn them into newsworthy stories that either get published or exposed on radio or TV.

Garnish offers a full press release writing service, we will investigate the subject matter of the release and research to find some interesting stats to back up what you are conveying.  We will also submit the press release to the correct media outlets and assist with any follow up activity that stems from the press release. 

When writing a press release you'll need to write it in a certain format and remember a few key things.

Format

Headline: Write a catchy succinct headline that doesn't include your company name or basically say that you have a special offer on. Journalists will not pick up stories that are purely about company promotions - there has to be an angle to make it newsworthy and worth the space in their publication.

Main body of story - make this copy interesting, poignant to today's current affairs (perhaps link it to some newly revealed statistics from a trust worthy source).

Sales Pitch - this is where you can say what it is you really want to say, but be subtle. Hard sells do not get picked up.

Conclusion and contact details: - Conclude the press release and make sure you include all your contact details in the last few lines.

Date the press release in the top left hand corner. Your press release should be no longer than one A4 sheet. Any longer and you'll be at risk of over stating. If you have back up material to prove points in your press release just mention that further details are available upon request, that way if the story gets picked up - the journalist can ask for the extra details to support the release at that time.

What should be noted is that a lot of press releases get ignored for a variety of reasons. The most common is that the release is not well written, it is not news worthy or just comes in at the wrong time and they have enough news to cope with on that day. So even if you do send out a well written piece - do not assume it will be published.