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The best way to manage your customers and
suppliers is with a Customer Relationship Manager (CRM).
Let's say you have 1000 customers and 250 of
those regularly buy from you. If one of the regular clients comes back to you
and asks you to place another order "just like last time" are you going to
remember what they want to order, when they ordered last time and what you
charged them? With 100's of other customers the likelihood is that no you won't
remember. Unless......
You have a sophisticated piece of software in use
that records the customers contact details, when you last spoke to them, what they
ordered and a whole heap of other info you plug into it.
Build stronger longer lasting business
relationships by using a database programme to store data on your client base,
tailor your marketing to them, and be aware of their specific needs.
There is a lot of CRM software available on the
market, you just need to be aware of what is out there and choose the right one
for you. Some of these you can customise to suit your needs.
www.salesforce.com
www.act.com
www.avidian.com
www.relenta.com
www.maximizer.com.au
www.insightful.com.au
www.sugarcrm.com/crm/
Make the money you spend on your marketing count
by knowing:-
- Who
your customer is?
- What
they buy?
- How
much they spend?
- How
often they buy?
- If
there are any buying patterns?
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