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We can design and develop all of your promotionl merchandise for you, we will help you to choose the best type of merchandise for your market, cost it out and arrange for the prductin and delivery.Promo gear can be really effective if you choose the right items and get them into the right hands.
You
may think that giving out merchandise is a waste of money, but just hang on.
Have a close look at your desk right now. Have you got any of the following
with brand names on them?
- Pens
- Post
it note pads
- Rulers
- Note
pads
- Coasters
- Sweetie
jars
- Mugs
- Magnets
You
look at these items every day and subliminally you are remembering their company's
names.
If
you are out and about and you meet people who wear the same uniform everyday
you associate that business with the uniform.
You
may have been given a stress ball, a Frisbee, a cap, a shirt a key-ring, I bet
you have kept all of these and scattered around your home are remnants of
another companies marketing efforts. Imagine if that was your company name?
Great exposure eh! The CEO of a well respected business and his son are out
playing in the park on the weekend with your Frisbee wearing your cap, and
drinking out of the thermal flask you gave him as a thank you gift last
Christmas. Merchandise works - as long as you give it to the right people and
spend your dollars wisely. Don't give
away expensive gifts to potential customers - give them a pen or a coaster,
save the executive gifts for your good repeat customers. They keep being a
repeat customer if you treat them nicely enough.
Marketing messages are passed onto potential
customers in many different ways. Brand exposure is a big way of promoting your
company without actually "selling" it as such.
Think about it - how often do you come across
someone wearing or using an item that is branded by another company other than
their own?
Caps, t shirts, stubby holders, pens, notepads,
calendars, coasters, magnets - the list is endless...
All the while the user is sitting there staring
at the brand name of that company constantly. It would be fair to say that the
user would then be aware of the company's existence if asked.
Why not try adding promotional merchandise to
your marketing plan. Be careful how much you spend and what the unit cost is
per item - you can get good deals if you shop around. Don't give away expensive
items to "cold" clients, save those items for existing clients as gifts or for
the very "hot" leads.
Garnish can help you to develop the right
merchandise for your brand and organise to have to produced and delivered out.
Contact us for more details on this service
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