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Just like anything - you need to plan your
advertising campaign, it is important to know
- Where
to advertise
- What
to advertise (depends on your target market)
- When
to advertise
- What
special features/advertising promos are coming up that you can take
advantage of?
Click here to see our comprehnsive list of magazines, newspapers (by state), TV, radio and online options
You‘ll
need to consider all the different advertising options available to you.
-
Yellow Pages / Directories
Some places are better than others to advertise, it really depends on
your product/service and who your target market is. Whereever you
choose to advertise you'll need to be certain that your target market
will actually come across the advertisement otherwise you are throwing
your money away.
Garnish Marketing can research your target market and find out what is
the best place for you to spend your advertising dollars, then create
an advertising plan that encompasses all of the suggested places to
advertise. We will work within your budget to create a campaign that
not only gives you good exposure, but also guarantees your target
market will see you and remember your ad.
It is important to remember that if you are going to invest in
advertising, that one ad will not cut it, repitition is the key to a
successful marketing and advertising campaign. So when you are thinking
about your budget, if you needto advertise, make sure you add in a
large buffer for advertising. Advertising is not cheap, but it is a
good way to contact your target market on mass. You just need to make
sure you choose the right places to advertise in the first place.
Think about it this way, if you were to send a flyer out in the mail to
35,000 unaddressed clients you'd have to pay for the design of the
flyer, print of the flyers, distribution of the flyers, which would
amount to thousands of dollars for ONE campaign and the general
response rate for an unaddressed mail out is between 2% and 3%. The
cost of one ad which is published in a magazine that your target market
actually spends money to buy and read is likely to be much less and
you'll get a better rate of success from it. Not only that - junk mail
is thrown away almost immediately, but magazines that people buy are
kept, so your ad keeps working for you, with the chance that more than
one person will read the ad. So before you decide on the best way
forward - think about the success rates logica
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